From Candles to Copywriting: Founder Kate De Palma's New Chapter

Stepping Back from Scented Designs
After years of building my small business from the ground up, I made the bittersweet decision to scale back Scented Designs. We moved out of our warehouse, paused production, and took a moment to breathe.
In that space, I had time to think about the work that lights me up the most: storytelling. Not just any storytelling, but the kind that helps businesses connect deeply with their audience, spark action, and grow.
Writing and storytelling was something I'd done for years as a freelancer copywriter prior to launching Scented Designs, and something I did - as much as there was time for - during the busy days of running a product-based business.
So, in order to give myself space to do more of what I love, I’ve pivoted to pursue my passion for copywriting, using everything I’ve learned from running Scented Designs to craft words that make brands shine.


Falling in Love with Storytelling
Here's the thing it took me a while to realize: Scented Designs wasn’t just about our hand-poured soy candles - it was about storytelling to connect with our customers in a way other candle companies weren't:
Product names that stirred memories.
Brand messages that built trust.
Campaigns that created loyal fans.
When I stepped back long enough to really look at everything I'd been building over the past several years, I was able to see it: writing words that connect and convert is something I love, and something I've grown to be really pretty good at.
Why Copywriting?
Copywriting merges strategy and heart.
It’s about speaking to audiences in a way that inspires action.
I’m now using my business experience to craft copy that turns browsers into buyers—and buyers into raving fans.
Who I Work With as a Copywriter
I'm excited to be partnering with passionate entrepreneurs across all industries, helping their stories shine. My clients are diverse, but they all want to stand out and grow.
- Life Coaches: Guiding clients to clarity and confidence.
- Realtors: Connecting families with dream homes.
- Photographers: Capturing love, milestones, and moments.
- Nutritionists: Empowering wellness and balance.
- Wedding Planners: Crafting unforgettable celebrations.
- Boutique Owners: Selling style and personality.
- Tech Startups: Simplifying complex ideas.
- Fitness Trainers: Motivating healthier lifestyles.
- Therapists: Offering healing and hope.
- Creative Entrepreneurs: Turning visions into reality.
No matter your niche, I’m here to amplify your brand voice.
Need a copywriter for small business? Visit my new website for Kate De Palma Copywriting and let’s make your brand unforgettable.

What Kind of Copywriting Do I Do?
- Social Media Content: Posts that stop scrolls and spark engagement.
- SEO Copy: Website pages that rank high and draw clicks.
- Email Marketing: Sequences that feel personal and drive sales.
- Product Descriptions: Words that make products irresistible.
- Landing Pages: Copy that converts visitors into leads.
- Blog Posts: Stories that build trust and authority (and that Google likes too!).
From snappy captions to in-depth brand stories, I’ve got you covered.

So, What’s Next?
If you're a loyal fan of Scented Designs, please know this isn't goodbye, it's a farewell for now and see you later. I have an amazing team here at SD who are also ready to be taking a bit of a break, but it's entirely possible we'll be back - at a smaller scale - to pour your favorite seasonal candles.
As for me, I’m all in on copywriting, partnering with passionate entrepreneurs and business owners to turn their ideas into words that convert browsers into buyers—and buyers into raving fans.
If you’re a small business owner ready to amplify your brand’s voice, I invite you to visit Kate De Palma Copy and explore my copywriting portfolio and services.
Reach out through the contact form at katecopy.com - I’d love to help you shine.
Corporate Gifts That Shine: Candle Gift Sets for the Holiday Season
In a world that’s constantly evolving, showing gratitude to your employees and clients has never been more important.
It's not just about gifting—it’s about making a genuine connection, showing appreciation for hard work, and celebrating the values that unite us.
This year, we’re thrilled to offer a gift that does all of that and more.
Introducing our Gratitude Gift Box, a unique collaboration between three small, women-owned businesses.
5 Creative Ways to Style Your Candle Advent Calendar This December
December is a month of magic, warmth, and joyful anticipation. Definitely one of our favorite times of year, which is why we're so excited to bring you the experience of 24 scented candles to enjoy from December 1st all the way through Christmas.
Our 24 Candle Advent Calendar for adults and teens is designed to enhance your holiday experience, not just with 24 delightful scents in long-lasting 3oz tins, but also with versatile styling options...
Designed to add a cozy warmth to each day, these countdown advent gift bags offer not only a new scented soy candle but also a fun decorating opportunity.
Here are Five Ideas to Beautifully Display your Candle Advent Calendar from Scented Designs throughout the month, making them a part of your holiday decor as you unwrap each one!
7 Features Every Candle Advent Calendar Should Have for a Magical December
The holiday season is just around the corner, and there's nothing quite like the magic of counting down to Christmas.
Imagine lighting a new candle every day, filling your home with a different delightful scent as you get closer to the big day.
Candle advent calendars can turn this festive countdown into a cozy, aromatic experience—but finding the right one makes all the difference.
The perfect Candle Advent Calendar should do more than just mark the days; it should create moments of warmth, relaxation, and joy.
So, what exactly should you look for?
Here are Seven Must-Have Features that Will Make Your 2024 Candle Advent Calendar Truly Special—and why ours stands out from the rest.
Corporate Gifts That Give Back: Supporting Small Business with Custom Candles
As the holidays approach, finding the perfect corporate gift that’s meaningful and impactful doesn’t have to be a challenge.
Custom candles offer a thoughtful way to show your appreciation, and by choosing customized candles from a small, women-owned business, you’re doing more than just gifting a beautiful product—you’re supporting values that matter.
Here’s why opting for Branded Candles from Scented Designs Candle Co. this season is a win for everyone:
How to Customize Bulk Candles for Your Brand or Business
Looking for a unique and memorable way to showcase your brand?
Custom branded candles are a perfect solution for businesses that want to leave a lasting impression on clients, customers, or employees.
Whether you’re gifting for the holidays, planning a corporate event, or adding a personal touch to your product line, custom bulk candles can elevate your brand experience with thoughtful, high-quality gifts.
At Scented Designs Candle Company, we specialize in creating custom-label candles that reflect your brand’s identity, ensuring every candle is as unique as your business.
Here’s everything you need to know about our process for creating custom bulk candles for your business.
The Ultimate Roundup: Candle Gift Sets for Every Occasion
Looking for the perfect gift that blends elegance, warmth, and thoughtfulness? Our gift sets with candles are just what you need! Whether you’re shopping for a friend, client, or loved one, our candle gift sets make an unforgettable impression.
With one or more clean-burning soy candles at the heart of each curated combo, these gift sets are not only beautiful but also eco-friendly and crafted with care.
At Scented Designs Candle Company, we offer both exclusive candle gift sets and also collaborative gifts with other small businesses, showcasing our candles alongside other unique, artisan products.
From gratitude gift sets to seasonal candle boxes, these candle sets gifts are perfect for any occasion!
Advent Calendars: Then and Now
Advent calendars have become a beloved holiday tradition in many countries around the world, counting down the days until Christmas with anticipation and excitement. From chocolates and sweets to scented candles, you can find almost anything in an Advent Calendar these days.
But where did this charming holiday tradition originate, and how has it evolved over the years?
How To Make Your Corporate Gifts More Sustainable with Custom Candles
Tired of giving (or receiving) the same old corporate swag that literally gets tossed in the trash?
An estimated 40% of corporate gifts end up in landfills according to an article by Employee Benefit News called "How to Keep Sustainability at the Core of Corporate Gifting."
Such a waste of money, resources, and opportunity to make an impact for your company, am I right?
So, let's talk about how to change that and make the gifts you give this holiday season useful, meaningful, and sustainable.
Get Ready for the 2024 Candle Advent Calendar!
Hi, candle friends! We’re thrilled to announce the return of our beloved Candle Advent Calendar for 2024!
After the incredible popularity of last year's edition and all the wonderful reviews like this one below, we’ve updated our countdown design to make this year even more special, and we can't wait to share these fun Xmas countdown gifts with you.
Scented Designs: Your Source for The Best Soy Candles
Are you a candle lover seeking a candle store near you that offers more than just a delightful fragrance (think clean burning, environmentally-friendly, made in the USA, and woman-owned)?
Or perhaps you're a business owner looking for a reliable candle factory or candle manufacturer to elevate your product line with premium scented candles?
Look no further than Scented Designs. We're your one-stop shop for exceptional scented candles - learn more in this blog post about how we can support all your candle needs, from individual gifts and personalized bulk candles for special events to wholesale candles for resale and white label candles for your brand.
Summer Lovin': Why Candles Are Still Your Best Friend for the Warm Weather Season
Summer whispers sunshine, beach days, and carefree vibes. But does that mean candles get relegated to a dusty corner until fall arrives? Absolutely not! In fact, strategically chosen summer candles can enhance your warm-weather experience in surprising ways.
In this blog post, we'll cover why candles are still perfect choices for summer, how to take care of candles when it's hot out, and some of our favorite summer scents for 2024.