Stepping Back from Scented Designs
After years of building my small business from the ground up, I made the bittersweet decision to scale back Scented Designs. We moved out of our warehouse, paused production, and took a moment to breathe.
In that space, I had time to think about the work that lights me up the most: storytelling. Not just any storytelling, but the kind that helps businesses connect deeply with their audience, spark action, and grow.
Writing and storytelling was something I'd done for years as a freelancer copywriter prior to launching Scented Designs, and something I did - as much as there was time for - during the busy days of running a product-based business.
So, in order to give myself space to do more of what I love, I’ve pivoted to pursue my passion for copywriting, using everything I’ve learned from running Scented Designs to craft words that make brands shine.
Falling in Love with Storytelling
Here's the thing it took me a while to realize: Scented Designs wasn’t just about our hand-poured soy candles - it was about storytelling to connect with our customers in a way other candle companies weren't:
Product names that stirred memories.
Brand messages that built trust.
Campaigns that created loyal fans.
When I stepped back long enough to really look at everything I'd been building over the past several years, I was able to see it: writing words that connect and convert is something I love, and something I've grown to be really pretty good at.
Why Copywriting?
Copywriting merges strategy and heart.
It’s about speaking to audiences in a way that inspires action.
I’m now using my business experience to craft copy that turns browsers into buyers—and buyers into raving fans.
Who I Work With as a Copywriter
I'm excited to be partnering with passionate entrepreneurs across all industries, helping their stories shine. My clients are diverse, but they all want to stand out and grow.
- Life Coaches: Guiding clients to clarity and confidence.
- Realtors: Connecting families with dream homes.
- Photographers: Capturing love, milestones, and moments.
- Nutritionists: Empowering wellness and balance.
- Wedding Planners: Crafting unforgettable celebrations.
- Boutique Owners: Selling style and personality.
- Tech Startups: Simplifying complex ideas.
- Fitness Trainers: Motivating healthier lifestyles.
- Therapists: Offering healing and hope.
- Creative Entrepreneurs: Turning visions into reality.
No matter your niche, I’m here to amplify your brand voice.
Need a copywriter for small business? Visit my new website for Kate De Palma Copywriting and let’s make your brand unforgettable.
What Kind of Copywriting Do I Do?
- Social Media Content: Posts that stop scrolls and spark engagement.
- SEO Copy: Website pages that rank high and draw clicks.
- Email Marketing: Sequences that feel personal and drive sales.
- Product Descriptions: Words that make products irresistible.
- Landing Pages: Copy that converts visitors into leads.
- Blog Posts: Stories that build trust and authority (and that Google likes too!).
From snappy captions to in-depth brand stories, I’ve got you covered.
So, What’s Next?
If you're a loyal fan of Scented Designs, please know this isn't goodbye, it's a farewell for now and see you later. I have an amazing team here at SD who are also ready to be taking a bit of a break, but it's entirely possible we'll be back - at a smaller scale - to pour your favorite seasonal candles.
As for me, I’m all in on copywriting, partnering with passionate entrepreneurs and business owners to turn their ideas into words that convert browsers into buyers—and buyers into raving fans.
If you’re a small business owner ready to amplify your brand’s voice, I invite you to visit Kate De Palma Copy and explore my copywriting portfolio and services.
Reach out through the contact form at katecopy.com - I’d love to help you shine.
