copywriter writing in notebook

From Candles to Copywriting: Founder Kate De Palma's New Chapter

Hello, friends!

Kate De Palma here, founder & owner of Scented Designs, a hand-poured soy candle company in California.

For eight years, I poured my soul into Scented Designs, my candle company that grew from a flicker of inspiration (and lots of long days at craft faires + pop-up markets) into a thriving, six-figure business. 

But as life shifts, so do passions, and I’m thrilled to share where mine is leading me next because I’m chasing a new spark: copywriting.

Here’s what I’m up to and how I’m helping businesses & brands like yours grow.

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Stepping Back from Scented Designs

After years of building my small business from the ground up, I made the bittersweet decision to scale back Scented Designs. We moved out of our warehouse, paused production, and took a moment to breathe.

In that space, I had time to think about the work that lights me up the most: storytelling. Not just any storytelling, but the kind that helps businesses connect deeply with their audience, spark action, and grow.

Writing and storytelling was something I'd done for years as a freelancer copywriter prior to launching Scented Designs, and something I did - as much as there was time for - during the busy days of running a product-based business.

So, in order to give myself space to do more of what I love, I’ve pivoted to pursue my passion for copywriting, using everything I’ve learned from running Scented Designs to craft words that make brands shine.

 

kate de palma copywriter
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Falling in Love with Storytelling

Here's the thing it took me a while to realize: Scented Designs wasn’t just about our hand-poured soy candles - it was about storytelling to connect with our customers in a way other candle companies weren't:

Product names that stirred memories.

Brand messages that built trust.

Campaigns that created loyal fans.

When I stepped back long enough to really look at everything I'd been building over the past several years, I was able to see it: writing words that connect and convert is something I love, and something I've grown to be really pretty good at.


Why Copywriting?

Copywriting merges strategy and heart.

It’s about speaking to audiences in a way that inspires action.

I’m now using my business experience to craft copy that turns browsers into buyers—and buyers into raving fans.

Who I Work With as a Copywriter

As a copywriter, I work with all kinds of dreamers and doers...coaches guiding clients to breakthroughs, realtors helping families find their forever homes, photographers capturing life’s fleeting moments, nutritionists empowering healthier lifestyles, and small business owners and entrepreneurs pouring their hearts into their ventures.

Whether you’re a life coach, a boutique owner, a wedding planner, or a tech startup founder, I’m here to help your story resonate with the people who need to hear it.

I'm excited to be partnering with passionate entrepreneurs across all industries, helping their stories shine. My clients are diverse, but they all want to stand out and grow.

  • Life Coaches: Guiding clients to clarity and confidence.
  • Realtors: Connecting families with dream homes.
  • Photographers: Capturing love, milestones, and moments.
  • Nutritionists: Empowering wellness and balance.
  • Wedding Planners: Crafting unforgettable celebrations.
  • Boutique Owners: Selling style and personality.
  • Tech Startups: Simplifying complex ideas.
  • Fitness Trainers: Motivating healthier lifestyles.
  • Therapists: Offering healing and hope.
  • Creative Entrepreneurs: Turning visions into reality.

No matter your niche, I’m here to amplify your brand voice.

Need a copywriter for small business? Visit my new website for Kate De Palma Copywriting and let’s make your brand unforgettable.


working with entrepreneurs

What Kind of Copywriting Do I Do?

I write everything a small business needs to thrive, and thanks to my experience with Scented Designs- I have first-hand, in-the-thick-of-it knowledge of what it's actually like to run a small business, and what the real struggles are.

My work is strategic, authentic, and built to deliver results.
Here’s a smattering of the types of copywriting for small businesses I offer:
  • Social Media Content: Posts that stop scrolls and spark engagement.
  • SEO Copy: Website pages that rank high and draw clicks.
  • Email Marketing: Sequences that feel personal and drive sales.
  • Product Descriptions: Words that make products irresistible.
  • Landing Pages: Copy that converts visitors into leads.
  • Blog Posts: Stories that build trust and authority (and that Google likes too!).

From snappy captions to in-depth brand stories, I’ve got you covered.

copywriter working on laptop

 

So, What’s Next?

If you're a loyal fan of Scented Designs, please know this isn't goodbye, it's a farewell for now and see you later. I have an amazing team here at SD who are also ready to be taking a bit of a break, but it's entirely possible we'll be back - at a smaller scale - to pour your favorite seasonal candles. 

As for me, I’m all in on copywriting, partnering with passionate entrepreneurs and business owners to turn their ideas into words that convert browsers into buyers—and buyers into raving fans. 

If you’re a small business owner ready to amplify your brand’s voice, I invite you to visit Kate De Palma Copy and explore my copywriting portfolio and services.

Reach out through the contact form at katecopy.com - I’d love to help you shine.

 

 

April 15, 2025 — Kate De Palma
candle gift sets

Corporate Gifts That Shine: Candle Gift Sets for the Holiday Season

In a world that’s constantly evolving, showing gratitude to your employees and clients has never been more important.

It's not just about gifting—it’s about making a genuine connection, showing appreciation for hard work, and celebrating the values that unite us.

This year, we’re thrilled to offer a gift that does all of that and more.

Introducing our Gratitude Gift Box, a unique collaboration between three small, women-owned businesses.

November 25, 2024 — Kate De Palma
candle advent calendar for adults

5 Creative Ways to Style Your Candle Advent Calendar This December

December is a month of magic, warmth, and joyful anticipation. Definitely one of our favorite times of year, which is why we're so excited to bring you the experience of 24 scented candles to enjoy from December 1st all the way through Christmas.

Our 24 Candle Advent Calendar for adults and teens is designed to enhance your holiday experience, not just with 24 delightful scents in long-lasting 3oz tins, but also with versatile styling options...

Designed to add a cozy warmth to each day, these countdown advent gift bags offer not only a new scented soy candle but also a fun decorating opportunity. 

Here are Five Ideas to Beautifully Display your Candle Advent Calendar from Scented Designs throughout the month, making them a part of your holiday decor as you unwrap each one!

November 06, 2024 — Kate De Palma
7 Features Every Candle Advent Calendar Should Have for a Magical December

7 Features Every Candle Advent Calendar Should Have for a Magical December

The holiday season is just around the corner, and there's nothing quite like the magic of counting down to Christmas.

Imagine lighting a new candle every day, filling your home with a different delightful scent as you get closer to the big day.

Candle advent calendars can turn this festive countdown into a cozy, aromatic experience—but finding the right one makes all the difference.

The perfect Candle Advent Calendar should do more than just mark the days; it should create moments of warmth, relaxation, and joy.

So, what exactly should you look for?

Here are Seven Must-Have Features that Will Make Your 2024 Candle Advent Calendar Truly Special—and why ours stands out from the rest.

October 22, 2024 — Kate De Palma
Corporate Gifts That Give Back: Supporting Small Business with Custom Candles

Corporate Gifts That Give Back: Supporting Small Business with Custom Candles

As the holidays approach, finding the perfect corporate gift that’s meaningful and impactful doesn’t have to be a challenge.

Custom candles offer a thoughtful way to show your appreciation, and by choosing customized candles from a small, women-owned business, you’re doing more than just gifting a beautiful product—you’re supporting values that matter.

Here’s why opting for Branded Candles from Scented Designs Candle Co. this season is a win for everyone:

How to Customize Bulk Candles for Your Brand or Business

How to Customize Bulk Candles for Your Brand or Business

Looking for a unique and memorable way to showcase your brand?

Custom branded candles are a perfect solution for businesses that want to leave a lasting impression on clients, customers, or employees.

Whether you’re gifting for the holidays, planning a corporate event, or adding a personal touch to your product line, custom bulk candles can elevate your brand experience with thoughtful, high-quality gifts.

At Scented Designs Candle Company, we specialize in creating custom-label candles that reflect your brand’s identity, ensuring every candle is as unique as your business.

Here’s everything you need to know about our process for creating custom bulk candles for your business.

The Ultimate Roundup: Candle Gift Sets for Every Occasion

The Ultimate Roundup: Candle Gift Sets for Every Occasion

Looking for the perfect gift that blends elegance, warmth, and thoughtfulness? Our gift sets with candles are just what you need! Whether you’re shopping for a friend, client, or loved one, our candle gift sets make an unforgettable impression.

With one or more clean-burning soy candles at the heart of each curated combo, these gift sets are not only beautiful but also eco-friendly and crafted with care.

At Scented Designs Candle Company, we offer both exclusive candle gift sets and also collaborative gifts with other small businesses, showcasing our candles alongside other unique, artisan products.

From gratitude gift sets to seasonal candle boxes, these candle sets gifts are perfect for any occasion!

October 10, 2024 — Kate De Palma
Advent Calendars: Then and Now

Advent Calendars: Then and Now

Advent calendars have become a beloved holiday tradition in many countries around the world, counting down the days until Christmas with anticipation and excitement. From chocolates and sweets to scented candles, you can find almost anything in an Advent Calendar these days.

But where did this charming holiday tradition originate, and how has it evolved over the years?

September 27, 2024 — Kate De Palma
How To Make Your Corporate Gifts More Sustainable with Custom Candles

How To Make Your Corporate Gifts More Sustainable with Custom Candles

Tired of giving (or receiving) the same old corporate swag that literally gets tossed in the trash?

An estimated 40% of corporate gifts end up in landfills according to an article by Employee Benefit News called "How to Keep Sustainability at the Core of Corporate Gifting."

Such a waste of money, resources, and opportunity to make an impact for your company, am I right?

So, let's talk about how to change that and make the gifts you give this holiday season useful, meaningful, and sustainable. 

September 20, 2024 — Kate De Palma
Get Ready for the 2024 Candle Advent Calendar!

Get Ready for the 2024 Candle Advent Calendar!

Hi, candle friends! We’re thrilled to announce the return of our beloved Candle Advent Calendar for 2024!

After the incredible popularity of last year's edition and all the wonderful reviews like this one below, we’ve updated our countdown design to make this year even more special, and we can't wait to share these fun Xmas countdown gifts with you.

September 19, 2024 — Kate De Palma
Scented Designs: Your Source for The Best Soy Candles

Scented Designs: Your Source for The Best Soy Candles

Are you a candle lover seeking a candle store near you that offers more than just a delightful fragrance (think clean burning, environmentally-friendly, made in the USA, and woman-owned)?

Or perhaps you're a business owner looking for a reliable candle factory or candle manufacturer to elevate your product line with premium scented candles?

Look no further than Scented Designs. We're your one-stop shop for exceptional scented candles - learn more in this blog post about how we can support all your candle needs, from individual gifts and personalized bulk candles for special events to wholesale candles for resale and white label candles for your brand.

Summer Lovin': Why Candles Are Still Your Best Friend for the Warm Weather Season

Summer Lovin': Why Candles Are Still Your Best Friend for the Warm Weather Season

Summer whispers sunshine, beach days, and carefree vibes. But does that mean candles get relegated to a dusty corner until fall arrives? Absolutely not! In fact, strategically chosen summer candles can enhance your warm-weather experience in surprising ways.

In this blog post, we'll cover why candles are still perfect choices for summer, how to take care of candles when it's hot out, and some of our favorite summer scents for 2024.

May 18, 2024 — Kate De Palma