Realtor Pop Bys
As a realtor, building relationships with clients and staying top-of-mind is essential to a successful business. As a candle company, some of our best customers are local realtors because they're always looking for ways to connect with current or past clients as well as attract new ones. One effective way to do this is of course through pop-by gifts, thoughtful gifts that you drop off to clients to show your appreciation and stay connected.
I'm not here to tell you how to do your job as a realtor, and I imagine you already know that the best pop-by gifts for realtors are memorable, useful items that show your clients you appreciate their business and care about their needs.
When you're looking for pop by gift ideas, you're probably considering, is the gift...
...Useful? A useful gift that your clients will actually use and appreciate is a great way to stay top-of-mind vs. giving them a gift that just becomes more clutter or gets shoved in a drawer somewhere. Think about items that can be used in their new home, such as kitchen gadgets or cleaning supplies, or that will be displayed prominently where they'll constantly be reminded of you.
...Memorable? A memorable gift that stands out from the rest will keep you top-of-mind with your clients. Consider items that are unique or have a personal touch, such as custom-branded gifts or local artisanal products.
So, with that said, what do you think about a candle for your next pop by, perhaps one that features your logo + a punny label like "Making Scents of the Home Buying Process."
Candles are versatile, affordable, and can be tailored to different seasons and occasions. Plus, if you opt for a hand-poured soy candle by a woman-owned business like Scented Designs, you're showing off a lot of important values that you may have in common with your client: supporting small businesses, championing women-owned, and choosing an eco-friendly option.
Plus, when it comes to candles, there are so many ways you can incorporate them into pop by gifts precisely because they're so versatile and can fit so many different gift themes.
Here are 5 pop-by ideas highlighting candles that your clients will love!
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Seasonal Candles: Seasonally scented candles are a great way to celebrate different times of the year with your clients. For example, in the fall, you could give out pumpkin-scented candles with the label, "FALL in love with your new home" while in the winter, you could give out peppermint-scented candles with the label "Finding your dream home is MINT to be." This shows your clients that you are thoughtful and that you care about the little things.
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Custom Branded Candles: You can take your pop-by gifts to the next level by having us create special custom logo candles for you and your business. You can include your logo or business name on the label and choose a scent that represents your brand. This is a great way to show your clients that you are proud of your business and that you are willing to go the extra mile to make them feel special. Plus, it keeps you super top of mind as they see your branding every time they light or even walk by the candle.
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Relaxation Candles: Buying or selling a home can be stressful, so why not help your clients relax with a relaxation candle? These types of candles often have scents like Lavender or Lemongrass, which are known to promote relaxation and calmness. Something calming is a thoughtful gift that your clients will appreciate, and it shows that you care about their well-being.
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Home Scent Candles: You can give your clients a gift that will help them enjoy their new home with home scent candles. These candles have scents like fresh linen or Laundry Day that evoke feelings of warmth and comfort (think a fun label like, "A New Home is a Fresh Start.") Your clients will appreciate the gesture and will remember you every time they light the candle in their new home.
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Local Scents Candles: Consider giving your clients candles that are made with locally-inspired scents. For example, if you're based in a coastal city, you could give out candles that have a beachy scent (Coastal Breeze, anyone?). If you're in a mountain community, you could give out candles that have an amazing tree scent like White Birch. This shows your clients that you know and love your local area and that you are proud to call it home.
