When it comes to client gifts, there are a few classic choices that always seem to make the cut - think gourmet chocolates or bottles of wine. But what if you're looking for a gift that's a little more unique and memorable? That's where candles come in.
From real estate to healthcare, candles are becoming a popular choice for businesses to give as client gifts.
Not only are they versatile and universally appreciated, but they also create a cozy and relaxing ambiance that helps build positive associations with a brand.
So let's explore the top industries that are turning to candles as the perfect client gift and why:
- Real Estate:
- Candles are a versatile and universally appreciated gift that can be enjoyed by a wide range of clients.
- Candles can create a warm and inviting atmosphere in a new home, making it a perfect housewarming or closing gift for a new home, or even as a pop by gift idea.
- According to a study by the National Association of Realtors, referrals and repeat business make up 82% of a real estate agent's business, making it important to build strong relationships with clients. Custom branded candles can help real estate agents stand out and be memorable to clients, increasing the likelihood of referrals.
- Financial Services:
- According to a study by J.D. Power, trust is the most important factor in deciding on a financial advisor to work with. Candles are a thoughtful and unique gift that can help build rapport and trust with clients.
- Candles can help clients create a relaxing and calming atmosphere at home, which is important for reducing stress and promoting overall well-being.
- Custom branded candles can serve as a subtle reminder of the financial advisor's services, increasing the likelihood of future business.
- In the hospitality industry, client gifts can be important for creating a memorable experience and generating positive reviews. According to a study by TripAdvisor, 83% of travelers say that reviews are important in their decision-making process, and 53% won't book a hotel that doesn't have any reviews.
- Candles can help create a welcoming environment that enhances the guest experience from the moment they walk in the door, increasing the likelihood that their guests will leave positive reviews and recommend them to others.
- Candles can be used to create a signature scent that can help distinguish a hotel or hospitality business from competitors.
- Custom logo candles can serve as a souvenir that guests can take home with them, serving as a reminder of their positive experience and encouraging repeat business.
- Marketing and Advertising:
- According to a survey by RSW/US, 46% of marketers say that building and maintaining relationships with clients is their biggest challenge. Candles can be a creative and unique way to show appreciation for clients and build stronger relationships.
- Candles can help create a positive and relaxed atmosphere during client meetings or events.
- Custom branded candles can be used as a promotional item at events or as a thank-you gift for clients, promoting the agency's brand and increasing the likelihood of referrals.
- In healthcare, patient satisfaction and loyalty are critical to success, and client gifts can help to improve both. According to a study published in the Journal of Healthcare Management, patient satisfaction is directly linked to patient loyalty, and patients who are loyal are more likely to recommend the hospital or practice to others.
- Candles can be used to promote relaxation and stress reduction, which is important for patient well-being. According to a study published in the Journal of General Internal Medicine, patients who receive a small gift from their doctor are also more likely to follow their treatment plan and to have better health outcomes.
- Custom logo candles can serve as a reminder of the healthcare provider's services, increasing the likelihood of repeat business and referrals.
Custom Candles for Business
Here at Scented Designs, we create clean-burning, long-lasting, and strong-smelling candles for your business. Learn more about what goes into our scented soy candles.