Candle Supplier

Calling all retailers! Whether you're a seasoned candle connoisseur or considering adding candles to your store for the very first time, this blog post is for you!

If you already carry scented candles and are seeking a new candle supplier, or if you're contemplating the idea of offering candles in your store, it's essential to choose the right partner.

As a candlemaker specializing in artisan wholesale candles, I understand the importance of finding the perfect supplier to meet your unique needs. In this blog post, I've got some expert tips on what to look for when selecting a candle supplier for your store, from quality craftsmanship to diverse scent options.

candle wholesale supplier

So, whether you're on the hunt for a new candle wholesaler or embarking on an exciting venture into wholesale scented candles for the first time, let's navigate the world of wholesale scented candles together and get real about what you need to know when you're looking at candles for wholesale so that you can continue to delight and impress your customers!

1. Know Your Customers

If you're a seasoned retailer, I don't need to tell you this. Just as I've had to find out who my customers are here at Scented Designs - what they like, what they don't like, what they're looking for - so do you need to know your customers in order to best serve them. 

Before selecting wholesale scented candles, think about your customer base: consider demographics like age range, gender, and interests. For example, if your store caters to a younger demographic, you may want to offer trendy scents like Pumpkin Spice or Amber. If your customers are more mature, you may want to offer classic or traditional scents like Vanilla or Sandalwood. While individual preference of course comes into play, understanding your customer base and general trends will help you choose scents that will appeal to them and increase sales.

2. Evaluate Candle Quality

When choosing wholesale scented candles for your customers, it’s important to evaluate the quality of the candles. Look for candles made with high-quality wax, such as soy wax or beeswax, which burn cleaner and longer than traditional paraffin wax candles. Additionally, consider the quality of the fragrance oils or essential oils used in the candles.

wholesale candles supplier

High-quality oils will provide a stronger and longer-lasting scent while also producing a cleaner burn for your customers, something important especially to those sensitive to overly chemicaled fragrances.

Consider other values your customers may care about - will they appreciate the artisan nature of a handpoured soy candle? Will they like a candle that is made in the USA? That they're supporting a female-owned or BIPOC-owned small business? By choosing high-quality candles that reflect your customer's values, you can ensure customer satisfaction (plus repeat business!).

scented soy candles handpoured in a california studio

3. Choose a Variety of Scents

When selecting wholesale scented candles for your customers, it’s important to offer a variety of scents to appeal to different preferences. Consider popular scents like Vanilla, Lavender, and Citrus, as well as seasonal scents like Apple Cinnamon or White Birch.

It's also fun to offer super unique and niche scents to cater to specific customer interests, such as floral scents for garden enthusiasts (or a candle like Plant Mama!) or woodsy scents for outdoor enthusiasts. By offering a diverse selection of scents, you can attract a wider range of customers and see what has the best sell-through. You can also ask your candle supplier for recommendations on their best-selling candles or their trending new scents to help you make an informed buying decision for which scented wholesale candles you should give a whirl. 

candle scent collection for wholesale in a retail store

4. Consider the Season and Occasion.

Another factor to consider when choosing wholesale scented candles is the season and occasion. Again, if you're a seasoned retailer, I probably don't need to tell you this, but let's definitely have some fun thinking about seasonal candle scents!

When the holiday season arrives, customers eagerly seek out scents that transport them to a winter wonderland. Think cozy nights by the fire with candles that exude the enchanting fragrance of peppermint or the warm and spicy allure of cinnamon. It's all about creating that festive ambiance that fills hearts with joy and nostalgia.

birthday cake candle for celebrations

Let's also consider those special moments in life that call for celebration! Weddings and birthdays deserve candles that capture the essence of love and happiness. Picture soft petals of roses enveloping the air, filling hearts with romance and beauty.

And who could resist the irresistible aroma of a Birthday Cake candle, whimsically scented with notes of vanilla and buttercream (and bedecked in rainbow sprinkles?)? These scents bring smiles and create memories that last a lifetime.

By curating a collection that aligns with the season and occasion, you're not just offering candles; you're providing an experience. Infusing personality into your candle selection allows customers to find the perfect scent that resonates with the season and enhances their special moments. 

winter scented candle

5. Look for Eco-Friendly Options.

Finally, it's every more important to think about sustainability. In today’s world, many consumers are looking for eco-friendly products that are sustainable and environmentally conscious.

When choosing wholesale scented candles for your customers, consider looking for options that are made from natural and renewable materials, such as soy wax or beeswax.

You can also look for candles that are packaged in recyclable or biodegradable materials, or that are plastic-free. You can take it a step further and look for a candle wholesaler who is partnered with environmental nonprofits, such as 1% for the Planet (a partnership we are especially proud of here at Scented Designs!).

one percent for the planet member

By offering eco-friendly options, you can attract customers who prioritize sustainability and environmental responsibility.

wholesale candles for resale

Candles at Wholesale

6. Shop wholesale candles with Scented Designs!

Scented Designs is a clean-crafted candle company in San Jose, California. We are a woman-owned business that hand-pours artisan candles that smell amazing and are clean-burning. We love partnering with other small business owners across the country to help support you as a business by providing you with the best soy candles possible.

We've been featured in publications like Forbes, Inc., HuffPost, LivingEtc., Homes & Gardens, Byrdie, and Sunset Magazine. Our customers love our scented candles, and I just know your customers will too!


If you think we would be a great fit for your store, we'd love to hear from you or just have you check us out further! Here are a few options:


Leaving you with some stockist love.

Are you ready to discover your new favorite candle?

love from candle stockist

Why, hello there!

Got questions about this post or our products? Have suggestions of what else you'd like to see from us? We'd love to hear from you!